Tekamaki Archives - Event Marketer

Tekamaki Archives - Event Marketer

October 23, 2015

EA Live Streams Multi-Player Gameplay at E3

When EA set out to live stream its E3 activations around its multi-player action game Battlefield 4, it deployed two key pieces of technology to make it successful: Twitch.tv and Battlefield’s Spectator Mode. Battlefield’s partnership with Twitch.TV allowed the brand to serve the stream to 2.1 million people without going down; the platform’s analytics tools...

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