Team Epiphany Archives - Event Marketer

July 6, 2017

Nike’s BraHaus Gives its Pro Bra Collection a Lift

Nike recognizes that the modern woman needs support. Not just moral support, but a more intimate kind of support only a great sports bra can give. But with bra fitting still considered a somewhat taboo topic, the brand needed to provide a compelling, and more importantly, inviting, environment in which it could engage consumers and...

February 25, 2016

Consumers Chill at Nike’s Immersive Glacial Event

It may have been 90 degrees in Manhattan, but Nike’s September launch of its Cold Weather Collection and Therma-Sphere Max gear at SIR Stage 37 was ice-cold. To transform the way consumers think about working out in cold weather (the added layers… you’re too hot, then you’re too cold), Nike transformed a 9,100-square-foot space into...