October 21, 2015
Back for a second season, Procter & Gamble’s well-known Head & Shoulders brand significantly upped the ante on its 2014 #Whiff program. Partnering with Major League Baseball and Reviving Baseball in Inner Cities (RBI), the brand once again vowed to donate $1 for every strikeout (whiff) during baseball’s regular season. To kick the campaign up...
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