TEAM Enterprises Archives - Event Marketer

TEAM Enterprises Archives - Event Marketer

November 2, 2015

Miller Chill Spreads the Latin Flavor at Bars

Capitalizing on the thirst for tangy, Miller Chill— inspired by the Mexican Chelada—was born. Miller knew this baby was a winner, but it needed to make certain its consumers knew it too. It played up its Latin flavor and came up with the Spanglish-infused campaign Viva Refreshment that spread the word via TV, radio and print...

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October 23, 2015

U.S. Cellular Campaign Boosts School Sports Programs

U.S. Cellular needed to repair some ill will that had been caused during a difficult migration to a new billing system (leaving many current customers temporarily without service and occasional random invoicing issues). To position the brand as a part of the fabric of the local community in eleven tier-two markets, it created a localized...

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