TBWA Archives - Event Marketer

TBWA Archives - Event Marketer

December 1, 2015

Heineken Ibiza Final Serves Up the Ultimate Beach Party

Heineken promoted its sponsorship of the UEFA Champions League, the league Final, and the opening of the Ibiza, Spain, party season by transforming an empty bay area into a custom Heineken Bay. It was the ultimate beach party around the world’s first Floating Star Bar—an approximately 1,000-square-foot star-shaped bar floating in the Mediterranean. Whenever guests...

read more

October 20, 2015

Heineken’s Beach Event Combines Ibiza Parties and Football

Heineken was looking to leverage its UEFA (Union of European Football Associations) sponsorship in a unique and spectacular way and become part of the online conversation in social media around the Champions League Final when it discovered a happy coincidence—that the Final fell on the same day as the opening of Ibiza’s party season. As...

read more

SIGN UP FOR UPDATES!

Fill out the fields below to receive the latest news and special announcements from Event Marketer.

© 2017 Access Intelligence, LLC – All Rights Reserved. |