Tagboard Archives - Event Marketer

October 15, 2015

Hilton Leverages Crowdsourcing to Engage Emloyees

Hampton Hotel’s 2014 Ultimate GM Huddle, which took place in Orlando, was a five-star experience for the 2,000 general managers in attendance, and the two-tiered registration technology behind the event was a major reason why. Before the launch of the conference website, dubbed Hamptonality Unleashed, the brand deployed a targeted email campaign that included a...

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