T.D. Wang Archives - Event Marketer

October 20, 2015

Verizon Soccer Experience Scores with Latino Community

Estadio FiOS scored big with the Latino community by connecting with one of their key passion points—soccer—to educate them on Verizon products and services in a fun and engaging way. Key messages emphasized how Verizon FiOS services could maximize watching FIFA World Cup matches. The activations took place at high-traffic malls in five markets, including...

October 15, 2015

Verizon Sends Summit Attendees Over the ‘Edge’

To get its employees jumping up and down about its new Edge plan, which allows consumers to upgrade their Verizon devices without down payments, contracts or upgrade fees, the company turned to a motion capture technology game that invited them to literally jump up and down. To play the game, attendees stepped in front of...