Synergy Events Archives - Event Marketer

Synergy Events Archives - Event Marketer

May 10, 2016

Wachovia Boosts Awareness with Money Machine Game

To boost product awareness for the new Way2Save savings account product and to drive traffic to Wachovia Way2Save Challenge Tour events, Wachovia sent its Wachovia on Wheels (WOW) vehicle on the road from February to June. The bank hoped to build buzz among current and potential customers while also fostering new connections with African-American and...

read more

December 23, 2015

Mars Stops Busy New Yorkers in their Tracks

In New York City, it’s pretty difficult to do something that hasn’t been done before. Even more challenging is getting the attention of busy New Yorkers who are bombarded daily by samplers, street teams and marketers hawking offers for the world’s biggest brands. In this sometimes hostile and overwhelming environment, Snickers executed a publicity stunt...

read more

© 2017 Access Intelligence, LLC – All Rights Reserved. |