Synergy Events Archives - Event Marketer
Wachovia Boosts Awareness with Money Machine Game
To boost product awareness for the new Way2Save savings account product and to drive traffic to Wachovia Way2Save Challenge Tour events, Wachovia sent its Wachovia on Wheels (WOW) vehicle on the road from February to June. The bank hoped to build buzz among current and potential customers while also fostering new connections with African-American and...