Switch: Liberate Your Brand Archives - Event Marketer

Switch: Liberate Your Brand Archives - Event Marketer

October 15, 2015

Rock Star Set Elements Drive Engagement for Primerica

For its national convention at Atlanta’s Georgia Dome, Primerica created a supercharged environment. A massive stage set featuring nearly 3,000 square feet of LED video spread across 27 separate displays anchored the experience. A spectacular four-minute opening starring the new corporate logo surrounded the audience with rock-concert lighting and concert-quality sound. Video animation, interactive pick-ups,...

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