Strategic Experiential Group Archives - Event Marketer

Strategic Experiential Group Archives - Event Marketer

October 23, 2015

Hennessy Broadcasts Wild Rabbit Campaign on Twitter

Cognac is an old-school pleasure, but thanks to a suite of new-school social media strategies, it’s being introduced to a whole new set of future tastemakers. To give the launch of the new Limited Edition Futura Bottle a boost in social currency (with all the right people, of course), Hennessy turned to Twitter, broadcasting its...

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October 23, 2015

Moet Hennessey Connects with Multicultural Males

Moët Hennessy’s “What’s Your Wild Rabbit” campaign launched in 2012, but for the first time, in 2013 sought out a deeper connection with African-American and Hispanic millennial guys. The strategy: exclusive experiences for these consumers who are known for being early adopters. Part of this evolution of the program also included a refocus towards social...

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