Stell Archives - Event Marketer

Stell Archives - Event Marketer

October 23, 2015

NASCAR’s Microsite Fuels Sponsor Engagement

NASCAR’s Fuel for Business events each quarter bring together official partners and industry members for a day of exclusive b-to-b meetings set up to foster business and increase sponsorship partnerships. Hard to imagine that the coordination of meeting requests submitted by attendees was once handled by a staff of six equipped with, well, sticky notes....

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