Star Archives - Event Marketer

Star Archives - Event Marketer

March 23, 2016

JCPenney Gives New York Pier a Stunning Makeover

To put its best foot forward at an analyst event, JCPenney ordered up an impressive venue makeover. The company transformed the decaying shell of a pier floating over New York’s Hudson Bay. No one would ever have guessed that the clean, contemporary event space had been, just a few weeks earlier, a dark space with...

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