SportsMark Archives - Event Marketer

SportsMark Archives - Event Marketer

December 29, 2015

P&G Activates Monster Sponsorship in 60 Days

In what may be the fastest turnaround of an Olympic sponsorship deal ever, Procter & Gamble signed, sealed and then delivered its first-ever P&G Family Home in about 60 days. Taking over the USOC family program from now-departed sponsor Bank of America, the consumer-product giant turned a conference center on West Hastings Street into a...

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December 23, 2015

Bell Canada Creates Historic Hospitality Event

It took more than 40 years for the torch to cross the border into Vancouver. The dream started in 1960, when a group of ski-loving Canadian businessmen returned from the Winter Olympics in Squaw Valley, CA, with an idea: Develop a ski destination in British Columbia to host the 1968 Games. They rented planes and...

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