Spinifex Group Archives - Event Marketer

Spinifex Group Archives - Event Marketer

July 14, 2017

Nissan Launch Features Immersive ‘Star Wars’ Sequence

It’s pretty much every brand’s dream to collaborate with an iconic film franchise that spans the generations. So when Nissan teamed up with Lucas Films at the Los Angeles Auto Show for the international launch of the Nissan Rogue: Rogue One Star Wars Limited Edition vehicle, the brand knew it had to do something epic....

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