Spevco Archives - Event Marketer

Spevco Archives - Event Marketer

December 16, 2015

DirecTV Trains Agents with a Pair of Modular Trailers

For its 2009 Sell and Save Tour, DirecTV re-purposed two existing 53-foot single-stage trailers into mirror images of one another, allowing the brand to deliver the same message at different call centers simultaneously and meet the rigorous event schedule of the tour, which visited 19 call center locations in five weeks giving 5,600 sales agents...

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November 30, 2015

Krispy Kreme Offers a Mobile Hot Doughnut Experience

Krispy Kreme showed the retail hood what could really be done with  mobile marketing when it rolled out a mobile doughnut store last spring. The program began with a challenge: Was it possible to create an authentic, working “hot doughnut experience” in a mobile environment? Winston-Salem, NC-based Spevco said it was, and got to work...

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November 20, 2015

Royal Caribbean’s Inflatable Cruise Ship Docks at Events

The laws of physics mean nothing to the marketers at Royal Caribbean, who set out to not just take the cruising experience on the road, but the actual cruise ship as well. Snap Marketing answered the call with an eye-popping inflatable version of a cruise ship on wheels, a mobile ship that “docked” at events and...

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November 20, 2015

Avon Pampers Tour Visitors with an Expandable Spa

Beauty giant Avon went mobile in 2003 to promote a new contemporary image, attract new users, and drive traffic to its network of Avon representatives. Spevco’s (quadruple-expandable) spa on wheels was segmented into three zones. First came the Relaxation Zone boasting comfy sofas, soothing music, the latest beauty mags, and branded visuals. At the Talk...

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October 22, 2015

Norton Command Center Turns Consumers into Heroes

Symantec set out on a mobile tour designed to persuade consumers who are apathetic about Internet security that protecting their data is worth paying attention to. The company’s Norton brand launched the Norton Operation Shield America tour—a self-guided “training” experience in a 48-foot double expandable trailer emblazoned with HD graphics of Captain America and his...

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