Specialized Mobile Exhibits Archives - Event Marketer

Specialized Mobile Exhibits Archives - Event Marketer

December 16, 2015

Coca-Cola’s Drinkable Billboard Samples to the Masses

There are the billboards that one sees off in the distance while driving down the highway, and then there is this billboard—one that dispenses fresh, bubbly Coke Zero to masses of Millennials captivated by the 10-foot-high bottle and 4,500-foot-long straw filled with the caramel-colored liquid. The billboard, which debuted at the 2015 NCAA Final Four...

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