Sparkfactor Archives - Event Marketer

Sparkfactor Archives - Event Marketer

October 27, 2015

Sears Promotes its Chef Challenge with a Flash Mob

In July, Sears organized a flash mob at Chicago’s Navy Pier to drive consumer interest in its Sears Chef Challenge cooking competition, a series of events held at the brand’s Kenmore Live Studio pop-up shop. The flash mob routine incorporated Sears kitchenware like pots, pans and spatulas into the choreography. As the dancers tore off...

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