Solomon Group Archives - Event Marketer

Solomon Group Archives - Event Marketer

October 16, 2015

Essence Magazine’s Social Spectacle Wows Attendees

Essence Fest is the flagship event for Essence Magazine and the 2014 event in New Orleans was the 20th anniversary of the festival, so the brand needed to bring the full power of social media to make it a nationally noticed success. Essence needed a social strategy that addressed the challenges of increasing pre- and...

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