sociedAD Archives - Event Marketer

sociedAD Archives - Event Marketer

July 6, 2017

HBO’s Spooky VIP Event Targets Hispanic Adults

To maintain its leadership among U.S. Hispanic subscribers amid competition from digital media and new over-the-top services, HBO Latino, in premiering its new and first bilingual series in the U.S., “El Hipnotizador,” turned to live theater. The immersive experience recreated key elements from the series and on top of digital media and p.r. initiatives, resulted...

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