Sitelines Archives - Event Marketer

Sitelines Archives - Event Marketer

February 25, 2016

Wizards of the Coast Brings ‘Zendikar’ Game to Life

The “Magic: The Gathering” card game came to life at PAX 2015 through installations illustrating the game’s Zendikar world at the Washington State Convention Center. Outside, a 25-foot Eldrazi monster (sculpted foam on steel armature) “burst” from the glass façade, its tentacles stretching across the sidewalk “crushing” a police car. That lured attendees inside to...

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