Schmidhuber Archives - Event Marketer

Schmidhuber Archives - Event Marketer

August 23, 2016

Audi Activates a Multisensory ‘Experience Walk’

Audi is best known for gravity-defying exhibits that inspire attendees to think about what the brand is trying to say. At the Frankfurt Motor Show, however, Audi flexed its experiential muscle with the four-part Experience Walk, an outdoor installation that explained Audi’s four key themes using the senses. “We’ve never developed an exhibition presentation that...

read more

October 21, 2015

Audi Design Elements Stun Paris Motor Show Attendees

German carmaker Audi is known for its slogan “Vorsprung durch Technik” or “Advancement through Technology.” For the 2014 Mondial de l’Automobile in Paris, Audi’s exhibit design seemed to take those four interlocked rings, stretch them out and connect design with technology in an artful manner. The exhibit concept was based on the “Dynamic of Balance.”...

read more

© 2017 Access Intelligence, LLC – All Rights Reserved. |