Schmidhuber + Partner Archives - Event Marketer

Schmidhuber + Partner Archives - Event Marketer

March 23, 2016

Copenhagen Serves as a Stylish Backdrop for Audi’s Dealer Event

As the theme for a recent dealer meeting, Audi chose “Way Ahead”—a way to communicate the automaker’s technology and design leadership. But the meeting itself was way ahead, too. Held in two-day waves during a three-week period, the meeting spanned four venues in Denmark and southern Sweden and welcomed nearly 4,000 Audi dealers and importers...

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October 20, 2015

Software AG ‘Streams’ Highlight Focus on Efficiency

Faced with the challenge of creating an immersive experience around complex concepts like “business process management solutions,” German software company Software AG used its new 800-square-foot booth at CeBIT to make its marketing message accessible and appealing. The concept was translated spatially so that visitors could experience the seamless and efficient “stream” of information Software...

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