R*Works Archives - Event Marketer

R*Works Archives - Event Marketer

October 13, 2015

Cadillac Aces the High-Impact Event with Golf Hybrid

Building on a burgeoning experiential marketing trend, Cadillac is perfecting the art of using event marketing simultaneously for acquisition and retention. Case in point: Its Golf Innovation Clinics. The events offered a high-exposure, low-pressure environment for 1,000 participants a day—500 in the morning, 500 in the afternoon—who got up-close and personal with the cars, received...

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