Russ Media Archives - Event Marketer

Russ Media Archives - Event Marketer

December 15, 2015

Kumho Tire Activates a Subway Touch Screen Video Game

Kumho means “Bright Lake” in the Korean language, but we think its activation plan as the first official tire partner of the NBA and NBA Development League (NBA D-League) in the U.S. and South Korea was pretty bright, too. A comprehensive plan leading up to the NBA All-Star 2015 in New York City featured New...

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