Rob Ida Concepts Archives - Event Marketer

Rob Ida Concepts Archives - Event Marketer

October 22, 2015

Sungevity Hits the Road in Solar-Powered Trucks

Sungevity, a California-based firm that leases solar panel systems, was out to change the common perception that upfront costs are too big a hurdle for prospective customers. Its plan of attack: the Rolling Rooftop Revolution mobile tour. Targeting homeowners in the Northeastern U.S., the tour focused on parks, outdoor movie theaters, beaches and block parties....

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