Road Warriors Entertainment Archives - Event Marketer

Road Warriors Entertainment Archives - Event Marketer

December 2, 2015

Snapple Draws Young Demo with Edgy Music Sponsorship

Once its sponsorship of last summer’s Area 2 music festival was inked, Snapple got to work on an activation strategy to take its three new Elements SKUs as close to the tattooed, pierced target as possible. Relevancy was a priority. So Snapple decided early on not to sample in traditional manners or present the brand...

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