Relay Sponsorships & Event Marketing Archives - Event Marketer

Relay Sponsorships & Event Marketing Archives - Event Marketer

December 3, 2015

Nike’s Scorpion Knock Out Tour Kicks the Competition

To stand out from other footwear and apparel manufacturers launching new product lines to coincide with last summer’s World Cup, Nike created a Scorpion Knock Out (“SKO” for short) Tour to bring the new Scorpion shoe to life in the streets of Italy. The campaign recreated a TV spot in which Nike-sponsored players competed in...

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December 1, 2015

Hallmark-Branded Olympic Medals Boost Sponsorship

Hallmark began planning its Olympic activation program a year in advance, building an integrated and creatively leveraged program that delivered both a major marketing platform for a new fresh flower line as well as valuable retail assets. The campaign began before the torch was lit with a title sponsorship of a series of figure skating...

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November 23, 2015

Nintendo Mixes Evanescence Concerts with Gameplay

Nintendo got its game face on last summer with its first proprietary property, a traveling concert series featuring top band Evanescence. The concert may have been the anchor, but US Concepts mixed it up with an on-site experience that mixed tunes, videogames, and lifestyle activities. The 25-market tour rolled into gear with a mobile “Nintendo...

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