Production Glue Archives - Event Marketer

Production Glue Archives - Event Marketer

February 3, 2017

AMC Leverages Gamification to Boost Programming

Attendees at Comic-Con have come to expect immersive experiences and credible representations of their favorite programs. The Abigail Experience at San Diego’s 5th Avenue Pier during Comic-Con 2016 with its interactive games and technology offered a personalized “Fear the Walking Dead” journey based around survival. The activation generated press and encouraged tune-in for the second...

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