Pro-Ject Archives - Event Marketer

Pro-Ject Archives - Event Marketer

February 3, 2017

Budweiser Quenches Festivalgoers’ Thirst for Tech

As a first-time beer sponsor at South by Southwest (SXSW), Anheuser-Busch InBev wanted to give attendees a taste of its market leadership—as well as its Budweiser Signature Draught. The Budweiser Beer Garage at the SXSWi festival, inspired by the actual Budweiser Beer Garage in Palo Alto, CA, did just that. A 4D immersive virtual reality...

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