PRISM Archives - Event Marketer

PRISM Archives - Event Marketer

October 21, 2015

Infiniti Brings Formula 1 Racing to U.S. Consumers

From fast food to fast cars, Americans have a need for speed. Infiniti’s Go Zero to Infiniti campaign took advantage of that fact in an effort to demonstrate its technical partnership with Red Bull Racing. Incorporating the embodiment of that relationship—the Q50 Eau Rouge concept vehicle—into an action-packed activation, Infiniti brought Formula 1 racing to...

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