Pierce Archives - Page 2 of 3 - Event Marketer
Nokia Turns New Product Campaign Over to Bloggers
When Nokia released its N97 multimedia device targeting early adopters of the latest and greatest in technology, it handed its campaign and device over to bloggers and invited them to post their discoveries online during a two-week tour to Chicago, Los Angeles and San Francisco. Challenges included reaching out through various online channels and hosting...
Scotts Water Smart Grows Customers with Retail Tour
Planting a blooming garden is all about timing. In spring 2008, Scotts Water Smart planted its seeds during prime fertilizing season (April 1 to June 16) by hitting the road on its Scotts Water Smart Grassroots Tour. The tour traveled in a bright green branded pickup truck and a grass-covered trailer featuring water-droplet inflatables resembling...
Skyy Infuses Airstream with B-to-B Events
Some b-to-b programs get stuck in a rut, relying on PowerPoint presentations, sit-down dinners and old-school collateral to “excite” customers about its products. Not this program. To prove its 100-percent real fruit Infusions vodkas are the best-tasting flavored vodkas on the market, Skyy executed a mobile tour that seamlessly combined the best elements of a...
Crystal Light’s Truck Puts the Dazzle in Diet Drinks
Crystal Light had a reputation for being just a dieter’s drink, so to spark a major shift in consumer perception the brand launched its first-ever mobile tour. At the heart of the initiative was a small yet mighty box truck that opened up into a dazzling, multi-sensory environment designed to appeal to the brand’s female,...