Pierce Promotions & Entertainment Archives - Event Marketer

Pierce Promotions & Entertainment Archives - Event Marketer

November 23, 2015

Coke, Kellogg’s and Masterfoods Form NASCAR Alliance

For Coca-Cola, Kellogg’s and Masterfoods USA, those NASCAR sponsorships are all about moving product off of retailers’ shelves. The trio of megabrands joined forces to engineer a seven-month program at Wal-Mart stores nationwide, using their deals with the stock car association as the hook. Coke (promoting Coca-Cola Classic), Kellogg’s (two cereal and two cracker SKUs,...

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October 29, 2015

Milk-Bone Make Your Dog Famous Tour Fetches Results

The Make Your Dog Famous Tour gave dog owners an opportunity to enter their pets in a contest to choose the new public face of Kraft Foods’ Milk-Bone brand. Pet parents visited a Canine Cruiser vehicle at more than 100 consumer events, retailers, malls, and dog parks, and the pets themselves got the star treatment....

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