Pen&Public Archives - Event Marketer

Pen&Public Archives - Event Marketer

July 14, 2017

GoPro Gives Media Hands-on Access to its New Toys

For the launch of its HERO5 camera, Karma drone and new accessories and software solutions, GoPro went quid pro quo. Instead of communicating the features of its products through a static press event, the brand unleashed journalists, influencers and athletes at an interactive “day camp” in Squaw Valley, CA, where they could play with the...

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July 6, 2017

KLM Activates a ‘Helpful’ Pop-up and Street Campaign

It seems like every time you turn around, another airline is taking away another amenity without a hint of remorse. But as other brands were making quick enemies of travelers, KLM Royal Dutch Airlines activated a pop-up experience and street campaign around an unprecedented concept in modern travel: helpfulness. To showcase its brand ethos and...

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