Paradigm Shift Worldwide Archives - Page 2 of 2 - Event Marketer
Buena Vista Immerses Press in ‘Lost’-Themed Event
ABC’s “Lost” is doing a pretty good job of generating hype on its own. But when Buena Vista Home Entertainment was nearing the launch of the series’ first-season DVD, it was clear that no ordinary media event would do. “We wanted to create an event that got our talent, guests and the press to experience...