Opus Solutions Archives - Event Marketer

December 28, 2015

Salesforce.com Tour Keeps the Momentum Going

So you just held your company’s biggest event of the year, a global meeting that attracted 20,000 attendees and 250-plus exhibitors and featured 300 informational sessions. How do you keep the momentum going? If you’re Salesforce.com, the answer is a b-to-b road show called the Cloudforce Tour, a rolling series of one-day events that for...

October 30, 2015

Cisco Connects Customers Globally to Launch TelePresence

For Cisco, the launch of TelePresence, a new conferencing and business networking technology, would be arguably one of the most important rollouts in company history. So it needed an event that would motivate customers to experience the solution first-hand, demonstrate its ability to transform business processes and maximize coverage by media and analysts. The company...