Opus Agency Archives - Event Marketer

Opus Agency Archives - Event Marketer

August 8, 2017

Amazon Masters Sustainable Scaling at AWS re:Invent

Since its inception in 2012, re:Invent has grown more than 500 percent in size, leaping more than 60 percent in attendance from 2015 to 2016 alone. Maintaining that rate of growth without sacrificing results for customers requires sustainable scaling, which means adding value while executing flawlessly for more attendees, sponsors, exhibitors, breakouts, VIP events, entertainment,...

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February 3, 2017

EMC Unleashes a Tech Extravaganza to Address Data

Mention the words “modern data center” and the average person, even the tech-savvy EMC World attendee, gets a little glassy-eyed. It’s not easy to grasp just how deeply data affects our everyday lives. EMC’s Experience Future-Ready exhibit addressed that issue head-on, showing attendees exactly what goes on under the surface of the world around them....

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February 3, 2017

AWS Updates its Dev Conference With Digital Signage

The digital signage at last fall’s Amazon Web Services’ AWS re:Invent conference replaced traditional printed signage with a flexible, scalable solution that communicated updated content and relevant information to attendees throughout the event. And with attendance more than doubling year over year for the conference, the need for frequent updates on locations, times and anticipated...

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December 29, 2016

Symantec Unveils World’s First Tight-Ratio LED Ring

Everyone knows that when you break up with someone, you’ve got to make a statement at your next public outing. That’s exactly what Symantec did last winter at the RSA Conference after splitting with storage company Veritas to become a strictly security-focused operation. Equipped with the world’s first tight-ratio LED ring, the brand showed off...

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March 8, 2016

21st Century Fox Executes a Synchronized VR Demo

This VR presentation immersed 125 21st Century Fox senior executives in the largest synchronized VR demo ever attempted. Wearing Samsung headsets loaded with Oculus VR software, the execs viewed content created by filmmaker and VR evangelist Chris Milk that demonstrated VR’s artistic possibilities and a short film on the Syrian crisis with Nobel Peace Prize...

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