OPTS Events Archives - Event Marketer

WaMu Sends 14,000 Teachers to a Broadway Show

Washington Mutual was two-for-two this year, with another program from last fall’s New York City introduction. WaMu was communicating a free checking product through advertising to win the battle for share of wallet.  But the company knew that to gain and sustain market share it would need to win the hearts and minds of New...

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WaMu Photo Contest Fosters Community Engagement

If the community considers you an outsider, they won’t acknowledge the brand—let alone hand over their financial nest eggs. Washington Mutual didn’t want to look like a stranger when it invaded the New York City metro (as a result of its acquisition of Dime Savings Bank). So the company tapped Sausalito, CA-based OPTS to help weave...

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Washington Mutual Hosts a Giant Barbeque for Teachers

WaMu set up the world’s largest barbeque in Chicago to herald the bank’s entry into the Windy City. As has proven successful elsewhere, the company focused on recognizing teachers as one of the anchors of the community. Teachers, after all, have ties to students, who have ties to parents, and so on. The objective? Announce the...

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