Ogilvy Public Relations Archives - Event Marketer

Ogilvy Public Relations Archives - Event Marketer

October 22, 2015

Slim-Fast Taps Bloggers for ‘Running of the Brides’

To raise awareness about its weight-loss products, Unilever-owned Slim-Fast tapped into the bride-to-be market by becoming the first corporate partner of the Filene’s Basement Running of the Brides events. The Filene’s events bring in about 1,000 brides for each round of shopping, and the captive audience generally lines up outside the store for hours before...

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