Night Agency Archives - Event Marketer

Night Agency Archives - Event Marketer

August 24, 2016

Kiehl’s Channels ‘Zoolander’ with Anti-Aging Pop-up

Cosmetics retailer Kiehl’s partnered with the movie “Zoolander 2” to create the Derek Zoolander Center for People Who Don’t Age Good, a pop-up located in New York City’s Meatpacking District that spoofed eccentric male model character Derek Zoolander’s Center for Kids Who Don’t Read Good, featured in the first film. Called the DZCFPWDAG for short...

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