Mutabor Archives - Event Marketer

Mutabor Archives - Event Marketer

July 13, 2017

Daimler Centers its Trade Show Booth Around ‘Time’

In logistics and transportation, every second counts. To demonstrate that it understands this pain point, and that it has developed multiple solutions to ameliorate the issue, Daimler at the IAA show made “time” the center of its booth—literally. The clock-dial layout and architecture brought to life Daimler’s “Ahead of Time” messaging and helped the brand...

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August 23, 2016

Audi Activates a Multisensory ‘Experience Walk’

Audi is best known for gravity-defying exhibits that inspire attendees to think about what the brand is trying to say. At the Frankfurt Motor Show, however, Audi flexed its experiential muscle with the four-part Experience Walk, an outdoor installation that explained Audi’s four key themes using the senses. “We’ve never developed an exhibition presentation that...

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