Mullen Archives - Event Marketer

Mullen Archives - Event Marketer

October 27, 2015

Zappos Gingerbread Man Leads Social Chase Activation

During the 2013 holiday season, online retailer Zappos delighted Austin consumers with a unique chase activation that was as weird as the city’s self-proclaimed personality. In order to drive traffic and purchases at Zappos.com, the brand sent a life-sized gingerbread man out onto the streets of the city and challenged folks to catch him and...

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October 26, 2015

Olympus Enlists 1,000 Shutterbugs for a Social Blitz

In our era of Instagram, traditional camera manufacturers have to work harder than ever to stay relevant. Olympus last September took the smartphone shutterbugs head-on to prove it’s still a player with its PEN Ready Project—a program that put its PEN E-PM1 camera into the hands of 1,000 consumers across North America. The campaign targeted...

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