MoZeus Archives - Event Marketer

MoZeus Archives - Event Marketer

October 7, 2015

Tic Tac Attracts Millennials with Sweet Customization

A native app, RFID technology and a campaign microsite helped Ferrero’s Tic Tac brand reach millennials and tap into the customization that younger consumers enjoy. Attendees at the month-long My Pack Tour, a mobile tour that traveled to music and arts fests, gave them the chance to create custom Tic Tac packs and share their...

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