Mosaic Archives - Page 2 of 8 - Event Marketer
Sephora Transforms a Mansion into a Playground for Beauty Buffs
Using the concept of an Art Deco Los Angeles mansion taken over by a group of beauty gurus as inspiration—an environment that would exist only in the home of the ultimate beauty fan—Sephora created SEPHORiA. For two days, the brand took over the entire Majestic Downtown, an event venue that dates back to the 1920s,...
Sephora celebrated its 20th year in the US in the only way they know, Glamorously
Serving up a personalized lip lounge, a boozy glitter party and a laundry room-themed “Suds” area exclusively for cleanser products, Sephoria: House of Beauty was anything but your typical beauty convention. Nor is launching a branded, proprietary event a bad way to celebrate your 20th year in the U.S. Marking its first annual House of...
Nesquik pop up shop attendees sip up the nostalgia while celebrating Nestlé’s 70th bday
For many adults, Nestlé’s Nesquik brand brings backs fond memories of the good ol’ days. Ahead of its 70th anniversary, Nestlé wanted to tap into that sense of nostalgia while giving the next generation a taste of its products and personality. To make it happen, Nestlé threw itself an epic birthday party in Santa Monica...
Welch’s Launches Snack Product with a ‘Tasting Room’
How do you convince sophisticated millennials that your natural, fruit-based snacks are worthy of their discerning taste buds? Host a mobile sampling experience with all the style and cachet of a modern wine tasting. That was the premise behind the launch of Welch’s Nothing But the Fruit (N.B.T.F.) product. In an effort to boost awareness...