Mosaic Experiential Marketing Archives - Event Marketer

Mosaic Experiential Marketing Archives - Event Marketer

November 17, 2015

Budweiser Sends Dudes on a Man Camp Excursion

Ah, Bud Camp. The two-month Canadian on-premise program that gave away the ultimate man-cation—a magical wilderness excursion where men could be men, beef could be consumed in mass quantities and for two thrilling days, dudes could do everything their wives and girlfriends wouldn’t let them do at home. More than 16,000 consumers signed up, 225...

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