Monterosa Archives - Event Marketer

Monterosa Archives - Event Marketer

October 27, 2015

New Balance’s Urban Dash App Engages Runners

There are few things smart phone-carrying consumers love more than their favorite apps. Whether it’s for fun or function, ain’t much an app can’t do. Yet despite their popularity, an event marketing app has to work a lot harder to win a piece of the passion consumers have for their everyday tech addictions. A killer...

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October 8, 2015

New Balance Uses Urban Race to Build Store Traffic

To excite New Yorkers about the opening of its first New Balance Experience store in North America, New Balance developed a four-week campaign centered on a proprietary mobile game called Urban Dash. The brand challenged runners to race for the chance to win shoes and gift cards. Available from the Apple app store and the...

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