Mixed Marketing Archives - Event Marketer

Mixed Marketing Archives - Event Marketer

November 23, 2015

Yahoo! Wins Black Friday with a Snow Globe Exhibit

Looking to draw attention to its online comparison shopping, Yahoo! went for some high-traffic offline exposure on the busiest shopping day of the year. On the day after Thanksgiving, the brand set up a 20-foot tall see-through bubble in the middle of Times Square, billing the structure as the World’s Largest Snow Globe. Visitors could...

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