MICE North America Archives - Event Marketer

MICE North America Archives - Event Marketer

November 18, 2015

Mack Trucks Captures Expo Content on 16 Video Feeds

Mack introduced three brand-new products for the first time ever last year, so it needed an event that would define the brand for the next 100 years, show dealers and employees its new products and technology and build brand enthusiasm. The 100,000-square-foot MackWorks Expo product exhibition showed off 42 trucks, featured space for more than...

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