Metzler:Vater Archives - Event Marketer

Metzler:Vater Archives - Event Marketer

October 8, 2015

Mini Leverages Opera Relationship for Outdoor Event

Playing against type, Mini went “big” to create the Pavilion 21 Mini Opera Space. The footprint, a part of the Munich Opera and an element of Mini’s broader community improvement initiative, was designed to become an urban relaxation destination right in the middle of the city and to focus attention on creative use of city...

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