Messebau Tünnissen Archives - Event Marketer

Messebau Tünnissen Archives - Event Marketer

October 20, 2015

Software AG ‘Streams’ Highlight Focus on Efficiency

Faced with the challenge of creating an immersive experience around complex concepts like “business process management solutions,” German software company Software AG used its new 800-square-foot booth at CeBIT to make its marketing message accessible and appealing. The concept was translated spatially so that visitors could experience the seamless and efficient “stream” of information Software...

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