McMillan Group Archives - Event Marketer

McMillan Group Archives - Event Marketer

December 18, 2015

Sikorsky Highlights Helicopters with Product Showroom

To embody a brand architecture that communicated the changes in the organization, reinforcing customer service and unifying the entire company, Sikorsky Aircraft knew it had to redesign. The goal was to create an environment that was conducive to business, client-focused and exemplified Sikorsky as a global industry leader. The resulting new exhibit included a high-end...

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October 7, 2015

GE Healthcare Revamps Booth to Pack ’Em in at RSNA

GE Healthcare went into the planning process for its exhibit at the Radiological Society of North America show with some pretty ambitious goals. With a new look and feel and a budget 20 percent less than the previous year, the company needed to integrate 12 different business units and their products into a unified show...

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